Authenticity in social media can make or break your brand
April 8, 2013 in Social Media
If you’re really not who you say you are, you’re going to lose a lot of followers. Unline more traditional media – like television, radio or newspapers, some of which actually take pride in being able to con their audience – social media followers are for the most part well aware of traditional media bias. For this reason, denizens of the Twitterverse can usually spot a fake from 140 characters away. Social media users don’t want gimmicks, they don’t want phonies and they certainly don’t want to be pandered to. They want authenticity, and if they don’t get that from you then they’re going to go somewhere else. Read the rest of this entry →
